The Complete Overview to Keyword Research and Planning

The Complete Overview to Keyword Research and Planning

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Market research is one of the most significant resources that a marketing expert can utilize to recognize relevant information that will help in your SEO advertising and the capability to sell a product or service. In the world wide web, we refer to market research as ‘keyword research’– utilizing data to persuade your target audience to see your website.


Keywords pretty much summarise the essence of your web pages in a few words. Considering there are many different ways to say the same thing, marketers make use of keyword research to support them to make judgments based on buyer and competitive data, instead of just guessing. This article will show you how to carry out keyword research in a remarkably easy and accessible way.


How to perform keyword research?


There are six fundamental phases to use when executing keyword research. The ultimate purpose is to develop a list of incredibly targeted keyword phrases that illustrate your website content accurately. Let’s look at this process in more detail.




Start developing a list of words and phrases that you believe your target audience would use to characterize your products or services. Think about how your customers would find you on the web. What kind of stems, such as ‘How to’ or ‘Where can I’ would they use and what about local modifiers such as ‘Brisbane’ or ‘Australia’? Would your clients use modifiers such as ‘free’?


As you can understand there are a large number of variables to consider, however, the most important part is to think just like an everyday client and how they would set about looking for your products or services.


Using a research tool


Utilising a keyword research tool to mine your keyword data will aid you to establish which phrases have the best combination of demand, relevance and attainability. All of this can be done with Google AdWords Keyword Planner, however, paid tools such as WordTracker offer more sophisticated insights into competitive analysis, along with additional data from Bing and Yahoo! search engines.


In the Google Keyword Planner, for example, use the first option on the home page, ‘search for keyword and ad group ideas’. This method will present you with precise match search results and keyword suggestions, presenting you relevant information on the popularity of your keyword phrases as you’ve logged them.


Refining your keywords list


Since Google Keyword Planner is developed to help Google Ads, your final results will be divided into two sections: Ad group ideas, and Keyword ideas. Click on the Keyword ideas tab to see a thorough list of keyword ideas sorted by monthly average searches.


Almost all research tools will offer you recommended keyword phrases very similar to your originals, however, they provide you with invaluable insights into the exact language your target audience utilizes to search for your products or services. These insights can aid you in creating and refining your keywords list, as well as supporting you with your product and content roadmaps.


Verifying keyword relevance


At this point, you’re going to possess an impressive list of keywords so it is critical that you sort through this list using relevance as the fundamental criteria. This means keywords that directly outline your products or services or the content of your landing page. If a phrase doesn’t outline your content concisely and accurately, merely remove them. Never make an effort to fool Google, or your customers, by making use of loosely relevant keywords.


Verifying keyword demands


Regardless of whether you are an SEO advertising professional or a local business owner doing it yourself, you will be able to figure out the demand of a keyword phrase by reviewing the average monthly searches in Google Keyword Planner. A huge search volume illustrates that not only is a specific phrase very prominent, but that right now, this is the particular language that consumers are choosing to locate your products or services. Using keyword phrases in high demand will optimise your website due to the fact that Google will find your content considerably accurate.


It is typically best to utilize a combination of long-tail keywords (very specific, low demand), and general keywords (high demand), to ensure you connect with all of your target market’s preferences.


Competitive Analysis


Now that you appreciate your keyword relevance and demand, it’s necessary to evaluate what your competitors are doing. Do a search for a keyword in your refined list. If you see results for related products and services, or particularly competitive brands, then this is terrific! Examine the style of language the top results are utilizing, and try to locate weak points in their web pages so you can improve yours. It’s critical to get a complete idea of where you stand with your competitors. You do not have to be the number one search result to prosper, you simply need to be competitive.


Your keyword research does not have to take up a lot of time and effort. But when there are more crucial things on your plate, it’s time to call in the experts. If you’re looking for an SEO advertising agency to help you with your keyword research planning, contact Internet Marketing Experts Gladstone on 1300 595 013 or visit


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